Sunday 1 December 2013

Christmas campaign - Stop drink driving

Watch the following adverts.  Can you find other examples?

TASK:
In groups of 3 or 4, you will plan a campaign and design resources for it.  Your campaign should be aimed at 17-24 year olds to persuade them not to drink and drive, especially over the Christmas/New Year holidays.

You need to create at least 3 different resources to support your campaign, these could include:
  • Television advert
  • Radio advert
  • Animation
  • Posters
  • Bumper stickers
  • Wristbands
  • Any other products you can think of
Deadline: Tuesday 17 December 2013, 4 x lessons: prizes for the best campaign in class / across classes.

You need a slogan, look here for some ideas:
Drink Driving Awareness slogans

Check out this campaign by Hampshire Constabulary 

Below are links to some storiesthat maybe useful for your campaign.
http://www.bbc.co.uk/news/uk-england-sussex-25054251
http://www.bbc.co.uk/news/uk-wales-north-east-wales-25053033
http://www.bbc.co.uk/news/uk-england-sussex-25032346
http://www.bbc.co.uk/news/health-24835192
http://www.bbc.co.uk/news/uk-scotland-south-scotland-24841039
http://www.bbc.co.uk/news/uk-england-essex-24773237
http://www.bbc.co.uk/news/world-us-canada-24644206

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