In groups of 3 or 4, you will plan a campaign and design resources for it. Your campaign should be aimed at 17-24 year olds to persuade them not to drink and drive, especially over the Christmas/New Year holidays.
You need to create at least 3 different resources to support your campaign, these could include:
- Television advert
- Radio advert
- Animation
- Posters
- Bumper stickers
- Wristbands
- Any other products you can think of
Deadline: Tuesday 17 December 2013, 4 x lessons: prizes for the best campaign in class / across classes.
You need a slogan, look here for some ideas:
Drink Driving Awareness slogans
Check out this campaign by Hampshire Constabulary
Below are links to some storiesthat maybe useful for your campaign.
http://www.bbc.co.uk/news/uk-england-sussex-25054251
http://www.bbc.co.uk/news/uk-wales-north-east-wales-25053033
http://www.bbc.co.uk/news/uk-england-sussex-25032346
http://www.bbc.co.uk/news/health-24835192
http://www.bbc.co.uk/news/uk-scotland-south-scotland-24841039
http://www.bbc.co.uk/news/uk-england-essex-24773237
http://www.bbc.co.uk/news/world-us-canada-24644206
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